(Download) "Rural Market Unleashed" by Sarabjit Singh Puri # eBook PDF Kindle ePub Free
eBook details
- Title: Rural Market Unleashed
- Author : Sarabjit Singh Puri
- Release Date : January 19, 2020
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 2511 KB
Description
Rural Market Unleashed discusses the importance of IndiaÃs rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas.
The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The authorÃs view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail.
The third part talks about the challenges, doÃs and donÃts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part.
It is a useful resource for current and aspiring rural marketing professionals.
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